By Ngenwie Azeh S.
Cameroon's leading telecommunications giant, MTN Cameroon has planted over 1,600 trees in six regions of the country. The tree planting exercise by employees and volunteers of MTN Cameroon from June 17 - 24, 2023 being part of the 21 Days of Y'ello Care campaign took place in the Adamawa, East, North West, West, North, Littoral and South.
According to the CEO of MTN Cameroon, Mitwa Ng'ambi, the exercise is to ensure a protected environment for the future.
"By planting these trees with the help of our partners, we are working together today to prepare the future of our planet. Because, as a company and as individuals, we have a responsibility to bequeath a viable earth for future generations. We would like to thank all those who have agreed to support us, especially the various Regional Delegations of the Ministry of the Environment", the CEO of MTN Cameroon, Mitwa Ng'ambi said.
In all regions where the exercise took place, the Ministry of Environment and Nature Protection accompanied MTN Cameroon employees and volunteers expressing gratitude to the Telecommunications giant for a strong sense of of cooperate social responsibility.
"Thanks to MTN's initiative, hundreds of trees have been planted, which will help to restore and protect our fragile ecosystem. I was impressed by MTN's commitment to environmental sustainability. Their holistic approach to corporate social responsibility is reflected in their 21 Days of Y'ello Care initiative. This demonstrates that the company recognises the importance of actively engaging in concrete actions to preserve our environment and support local communities," the Chief of Service for Sustainable Development at the Regional Delegation of the Environment and NatureProtection for the West Region, Pierre Marie Tidjou said
MTN Cameroon employees and volunteers planting trees.
Launched on June 17, 2023 being World Day to Combat Desertification, this operation according to MTN Cameroon is the first stage of a major reforestation project that MTN Cameroon intends to roll out throughout the country. This is part of MTN Group's "Ambition 2025" strategy, which focuses on reducing the operator's carbon footprint through energy transition and compensation initiatives such as recycling and reforestation.