The North West Cooperative Association (NWCA) Ltd has extended a special invitation to journalists in the North West Region to come together and protect the future of coffee and cocoa in the region. The call to action was made by Ngangwa Matthew, Administrator at NWCA Ltd, during the CJTU NW 2024 Awards Café organized by the Cameroon Journalists' Trade Union (CJTU) North West Chapter.
NWCA Ltd Administrator, Mathew Ngangwa addressing the event
Ngangwa emphasized the significant impact that coffee and cocoa have had on the lives of many individuals in the region, particularly in areas such as health and education. He highlighted the efforts of NWCA Ltd in coordinating the sale of coffee from over 35,000 farmers both locally and internationally. The organization has not only focused on packaging and selling but has also ventured into processing, including producing sachets of coffee to allow farmers to consume their own products.
In a strategic move to further support coffee farming, NWCA Ltd plans to engage in large-scale plantain processing, as plantains are known to have benefits for the growth of coffee and cocoa plants. Ngangwa encouraged coffee farmers to consider planting plantains between their coffee plants to enhance their crops.
Kola Coffee displayed at the event
The visibility of Kola Coffee, the leading coffee brand produced by NWCA Ltd, has been steadily increasing. Ngangwa urged journalists and media professionals to promote and encourage more individuals or groups to engage in coffee farming to sustain the industry's growth.
Kola Coffee sachet version
Despite encountering formidable challenges, NWCA Ltd, established in 1950, has weathered storms and undergone resurgence under the stewardship of General Manager Waindim Timothy Ntam. Ntam's recent participation in a secondment program in Seoul, South Korea, organized by the International Cooperative Organization (ICAO) and the National Agricultural Cooperative Federation (NACF), reflects NWCA Ltd's commitment to enhancing its market reach and product portfolio.
NWCA Ltd General Manager speaking in Seoul
CJTU NW Chapter president addressing event
The partnership between NWCA Ltd and journalists in the North West Region signifies a collaborative effort to safeguard the future of coffee and cocoa production, ensuring sustainable growth and prosperity for farmers and communities in the region.
Ngangwa emphasized the significant impact that coffee and cocoa have had on the lives of many individuals in the region, particularly in areas such as health and education. He highlighted the efforts of NWCA Ltd in coordinating the sale of coffee from over 35,000 farmers both locally and internationally. The organization has not only focused on packaging and selling but has also ventured into processing, including producing sachets of coffee to allow farmers to consume their own products.
In a strategic move to further support coffee farming, NWCA Ltd plans to engage in large-scale plantain processing, as plantains are known to have benefits for the growth of coffee and cocoa plants. Ngangwa encouraged coffee farmers to consider planting plantains between their coffee plants to enhance their crops.
The visibility of Kola Coffee, the leading coffee brand produced by NWCA Ltd, has been steadily increasing. Ngangwa urged journalists and media professionals to promote and encourage more individuals or groups to engage in coffee farming to sustain the industry's growth.
Despite encountering formidable challenges, NWCA Ltd, established in 1950, has weathered storms and undergone resurgence under the stewardship of General Manager Waindim Timothy Ntam. Ntam's recent participation in a secondment program in Seoul, South Korea, organized by the International Cooperative Organization (ICAO) and the National Agricultural Cooperative Federation (NACF), reflects NWCA Ltd's commitment to enhancing its market reach and product portfolio.
Expressing gratitude for NWCA Ltd's support, Nji Ignatius, President of CJTU NW, commended the association for its continuous engagement with the media community. NWCA Ltd's facilitation of the CJTU NW 2024 Awards and other collaborative endeavors is indicative of its dedication to addressing pertinent issues within the media landscape.